About

I’m a marketing expert with over 8 years of experience and advanced qualifications, including a Master’s in Marketing and an MBA. I bring deep expertise in market research, brand building, marketing strategy, and customer acquisition.

I focus on supporting businesses in the African market sector and am passionate about driving growth across emerging ecosystems.

Through my advisory and consulting services, I help organisations unlock growth opportunities and strengthen their position in the value chain. 

Approach

My approach includes diagnostic evaluation, brand development, strategic positioning, and market segmentation — all designed to build stronger, more resilient brands.

Diagnostic Evaluation

An in-depth analysis of your current marketing activities to identify gaps, strengths, and opportunities; laying the groundwork for an effective strategy.

Brand Development

Creating a clear, consistent, and compelling brand identity that builds trust, resonates with your audience, and elevates your market presence across all touch points.

Strategic Positioning

Defining your competitive edge by clarifying where your brand fits in the market and in the minds of your customers, ensuring you stand out from your competitors.

Customer Targeting

Identifying and targeting your most valuable customer segments with tailored messaging, offers, and experiences that drive engagement, loyalty, and growth.